Creative Artworks by Vivid Biology

What?

Illustrations and artwork to accompany text or act as a focal point in design.



ho?

Biotech, Advertising, Publishing, Journalism, Public engagement, Education.

Why?

To represent ideas, engage viewers, and communicate key messages

Engaging with readers

Engaging with readers and leaving a lasting impression can be difficult. In biomedical science you might be bombarded with hundreds of new research articles every day. You may have spent months or years on your piece of research, but just getting someone to click to your article is half the battle.

Standing out from the crowd

Standing out from the crowd is hard. It’s particularly hard in an information saturated landscape. To get noticed you need a strong idea and creative advert that will capture attention and encourage conversation. Visuals can definitely help with this. If your viewer only sees you for a few seconds, they’ll probably remember the image the most. 

Illustration for readers

Editorial illustration accompanies science feature and news articles in both mainstream media and more specialist publications. It aims to draw in the reader, concisely summarising the main themes of the article. Not only does it make the article more visually appealing, it also makes it more likely to be selected and shared online via social media.

We aim to help you stimulate interest and excitement in your science among the public giving it a broader perspective.  

How we can help

Science, Art, Storytelling

Here at Vivid Biology, we blend together storytelling, composition, and a great understanding of science to create visuals that get to the heart of what your story is about. We understand that it’s not enough just to represent the science being mentioned. Artwork also has to help the reader grasp the tone, angle, and larger context of the science being discussed.

We have extensive scientific and artistic experience which allows us to produce artwork that will compliment your established branding, as well as create new identities for new products. Often the artwork we create is used as the basis for advertising campaigns and resized or reworked to fit all kinds of advertising sizes.

How we create editorial illustrations

News articles usually require tight turnarounds. It’s not always possible to create a brand new illustration in time for the news cycle, but we have plenty of past illustrations available for license if you need something to accompany a piece.

01

What does Vivid Biology offer?

We offer Illustrations and artwork to accompany text or act as a focal point in design.

02

Who are our clients for creative artwork?

We design creative artworks for Biotech, Advertising, Publishing, Journalism, Public engagement, and Education.

03

Why is a creative artwork important?

Creative artworks represent ideas, engage viewers, and communicate key messages.

What our illustrations can do for you

Engaging with Readers

Engaging with readers and leaving a lasting impression can be difficult. In biomedical science you might be bombarded with hundreds of new research articles every day. You may have spent months or years on your piece of research, but just getting someone to click to your article is half the battle.

Stand out from the Crowd

Standing out from the crowd is hard. It’s particularly hard in an information saturated landscape. To get noticed you need a strong idea and creative advert that will capture attention and encourage conversation. Visuals can definitely help with this. If your viewer only sees you for a few seconds, they’ll probably remember the image the most.

How we help you to combine science, art, and storytelling

The Brief

For illustrations to accompany a feature piece, we are usually sent through an early draft or brief synopsis of the themes to be covered. We’ll then work on some concept sketches for artwork ideas that we think grasp the key concepts. At this point it’s useful to know whether it’s a main cover illustration that’s required, or multiple smaller illustrations, so that we can adjust the complexity of the concept sketches. Some clients prefer to leave this decision until they see the ideas we present though.

Pencil Roughs

Once the sizes of the artworks and concept sketches have been agreed upon, we’ll work these up into pencil sketches. We’ll then forward these on to you to check if there are any edits that need to be made. Edits are much easier to make at the pencil stage than later on so it’s best to mention any nowe recommend that you narrate and record the audio in animations. Enthusiasm and expertise tend to come through more when it’s the scientists who did the research doing the narration. Voices are memorable, so it’s a nice reminder for when viewers meet you in person.

Inking the Sketches

Once the pencil drafts are approved we’ll start inking up the illustration. We’ll then scan it into Photoshop and do a quick clean-up. At this stage we’ll check with you whether you want the illustration to be an infinitely scalable vector or to remain as a fixed size image. Vectors require the line art to be traced in illustrator, which can result in lines that look overly smoothed.

Adding Colour

We’ll then do a first round of colouring, and check in with a first draft. At this stage it’s easy to move some of the elements around, and to change the colours, although wholesale redrawing is much harder. Once the colour choices and any further changes are approved, we’ll send over a final version to the specifications that you require.

Final Artwork

We'll provide the artwork to you in any desired format.